Before starting my masters in International Business, and before having a whole view on the approach certain businesses take in the field... I always wondered why businesses draw this line that separates big clients from small ones.
Now that I have had the chance to look around, analyze a couple of service providers and businessmen... I have come to a very simple conclusion. Small clients are also clients that people tend to overlook at all times especially big companies. Why? The only answer I have to that is maybe because those companies are swimming in money and they don't think a couple of more cheques will be helpful to grow or expand their business... that might be true. But what I don't understand is something that I've been trying to get for a very long time "Not everything is money!" this might not be the perfect sentence told to a businessman, yes; but then again, I wouldn't want to be a businesswoman who only cares about getting the money and overlook the quality of clients I have, their loyalty to me, or the quality of work I deliver to those people. Small client, big client, or client... they are ALL clients, period.
I actually was thinking of reasons why to give those small clients a chance rather than the big ones.
#1: Just because they're small, doesn't mean they don't have money! - I chose to put this at the very beginning so that I wouldn't be criticized on not having a "business brain" think about it, those small clients are only approaching you because on some level they are funded and can actually afford your service.
#2: Being different: I'm sure that each company has a duplicate in its own field, and I'm sure that each company thinks the same way "I'm too big to offer you my services" but this could be a way where your company could shine amongst others by giving these small clients a chance. Think about it.
#3: Everybody knows somebody: As simple as the sentence states, your "small client" might be working with a small company, but that doesn't mean that connections have to be killed because of it. One way or another, this person knows a few people here and there that could come in handy one day.
#4: Small companies grow: Last but not least, those small companies... will not remain small forever. By giving them a chance when they are small... you're on your way to building a relationship with a future loyal customer who would be titled as "Not so small" in a few years.
Moral of this post: Business needs money, but in order to keep the money coming... businessmen need to be human.